Viva La Vida by Coldplay

In an industry where it’s filled with critics, awards, top chart ratings and of course album sales numbers that may determine the success of a musical career. But isn’t it not supposed to be about matters of these but more of intangible passion?

Coldplay, the band from the wet yet great land of England, who has stormed the airwaves with melodic slow beat songs that speak of love, depressions, and sadness that did hit the hearts of listeners to levels of profound acceptance. Touted even as the “Greatest band in the planet” for the being, would certainly want to keep it all that way. Never loose the success, never disappoint the expectations of which they were never obliged to deliver. This was the result of three damn good albums that hit both sides of the lefts and rights. This is the one instance where the mainstream and underground could certainly party about.

And now comes Viva La Vida. Their 4^th musical offering. Avid fans eager to get the taste, critics dying to make a kill, and Coldplay trying to continue the passion. After grabbing a copy and jamming it up with the player, one phrase would appear in my pink mind: They have evolved….. Yes the British quartet did the unexpected. The norm that made them icons wasn’t present anymore. Sure it’s still recognizable with Mr. Martin’s voice belting it out, but the approach, material, mixture, and balance is different. This time around, we would get new kinds of musical loudness with different instrumental formula and away from the usual mic-guitar-piano-drum set-up. Even the pattern is a mile far from mainstreams intro-verse-chorus set.

Life in Technicolor. The lyric less intro that commonly adorns most kinds of indie artists. This track sets you up, pulls you out of your assumptions and lets you meet the rest of Viva La Vida. Lost?. The song pretty answers the questions that creep you up in the night for emo (haha) people like you and me. Where we lie awake and wait for our day to come. 42. The memories that keep us alive – even for the living dead. Lovers in Japan. Forbidden love…where the two have to be soldiers to keep that fire burning and a war at rest. Viva La Vida. The Carrier single for the album, the anthem for the band’s new goal, new outlook, new image. Rule the world?

Everybody would be questioning, why change a reliable formula for success at the peak of the climb? Why fix something if it isn’t broken? True, Coldplay doesn’t have anything wrong in it, but these guys are not just for success. I’ve told you it’s the passion the keeps these guys going. Something isn’t wrong yet, but in the near future there will be. They evolved before even eating up their own lives. But what’s neat is keeping a tradition in what you do. A DNA that’s truly Coldplay. Well I guess you could only change within your personality. And trust me, it will evolve on you...